Here are a few gems from the World Wide Mind that should interest you on a Wednesday morning.
Businesses Could Thank YouTube One Day.
Nowadays we enjoy our T1s in the office and broadband connections at home, and perhaps pine for some more bandwidth when you can't get your e-mail because your co-worker is watching a video on YouTube. Don't
rat out your mate just yet, because YouTube just may be making it worthwhile for telecoms invest in bandwidth and up your connection speed. It seems you have Napster to thank for what you have now, but the real payoff comes when the online document review with co-counsel in three different states moves at light speed.
Don't Go Changing, To Your Clients, Customers...In another great example of pushing a metaphor to the limits without jumping the shark, here is great post on not letting your client-firm relationships become like a bad marriage by changing. Everyone
one is so attentive and considerate while dating (selling), but then don't listen or send flowers once the deal is sealed. Avoid this by paying attention to detail, really listen to what they are saying, and behave like you want to marry them all over again. (Where was this
post on Valentines's Day?)
You Told Me to Do It, So It's Not Going To Happen? Ever wonder why clients and customers don't take the advice for which they paid us hard money? The psychological terms is called the Principle of Reactance: reactance: a person's tendency to resist social influences that they perceive as threats to their autonomy. This explains why many people act contrary to good advice, even if they commissioned it, and can occur unconsciously. The anecdote is to couch the advice in terms that doesn' appear to encroach on their freedom,
but expands it.
Don't Practice Law, Be A Manager. This post discusses the pros and cons of using non-practicing lawyers in management positions like CMOs and CIOs. While they bring business and management experience
and skills practicing lawyers often lack, often it is hard for them to fit into the culture and be accepted in it.