Think your web site is a bunch of marketing mumbo jumbo?  Well, General Counsel's across the country use that mumbo jumbo as their primary decision to hire outside counsel according to the recent Annual Chief Legal Officer Survey. Just edging out legal directories like Martindale Hubbell, companies use a law firm's web site to choose outside counsel to represent them over 44 percent of the time. When you add in the 21 percent who used search engines like Google, the law firm's online presence should be its primary marketing focus.

That said, are your areas of expertise and your "value proposition"--in other words, the benefit you offer prospective clients--right on the front page?  Or do you have some self-congratulatory letter from the managing partner or tired and cliched pictures of board rooms and your beautiful, glass enclosed building rather than content written for what prospective clients need? Huh?