SAGE President George Nicholson and Creative Director Peter von Elling are speaking at the Association of Legal Administrators Region 2 Conference on Friday, October 27, 2006 in Louisville, KY. The session, "Blogging: The Best Marketing You Aren't Doing" will cover the basics of blogging for those new to the format, and focus exclusively on law blogs. We will discuss the tension between the free-flowing, run-it-up-the-flag-pole-and-see-who-salutes nature of blogging and the desire many firms have to carefully script all communication with clients and prospects.  Also, we will discuss the new landscape of law firm marketing in the age of participatory web sites, where it's important to be Digged, be Del.icio.us, and have those RSS feeds hit newsreaders.

If you are attending, please come hear George and Peter speak and then meet them afterwards. We will be providing sneak previews here on our blog before the Conference, and more from the presenation afterward.