Earlier this month, we posted on how to use social bookmarking sites like del.icio.us and ma.gnolia to capture the collective intelligence of your employees and turn them into news feeds for everyone to see. Today we will discuss how you to use social bookmarking to put your firm, organization, or department at the heart of your network of clients, colleagues, or employees.

Sharing bookmarks through del.icio.us provides an easy and low-cost way to keep up a constant stream of valuable information. Some examples are:

• Keep employees aware of tips,tricks, tutorials, workarounds, or reference materials.
• Stay in constant contact with clients by feeding them important developments or identify opportunities and potential hazards.
• Attract prospects and establish your expertise with them.

Since del.icio.us creates newsfeeds (RSS feeds), everyone in your network stays current without the need for update e-mails that might be ignored or trapped in spam filters.

Social bookmarking also allows you to tap the collective wisdom of your network. With del.icio.us, you can invite each member in the group or other colleagues to share their bookmarks with you. Be sure to edit those bookmarks so they fit your purpose or theme. Everyone benefits from having more eyes keeping watch, and more brains thinking of useful and thought-provoking content.

As the fountainhead, you will become firmly established as the hub of your network, and will become indispensable to your clients, employees, and colleagues.