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Wednesday, February 27, 2008
posted on 2/27/2008 12:27:24 PM (Eastern Standard Time, UTC-05:00)

E-Week this week published their "Top 10 Disruptive Technologies Affecting the Data Center". The slideshow is a mix of heady, esoteric terms like "server fabrics" with more tenable concepts like "green IT", and closely parallels Gartner Research's top 10 strategic technologies of 2008. But what is a disruptive technology and how to respond to it?

"Disruptive Technology" is a fairly recent term coined to describe technologies that upset the current state of affairs--whether those are business models, industries, or workflow. Want some examples? The Internet has disrupted traditional media like newspapers and TV. Digital music and the iPod has disrupted the music industry. And Google is doing it to just about anything that touches the Web.

So how can you predict the next disruptive technology? Well, you can't. The fact that they come from "outside the box" means that there is little chance of seeing them coming. As this post points out, the next big thing is never a repeat. That is why disruptive technologies are unexpected and unpredictable.

So the best strategy is agility: responding quickly to this new phenomenon. This requires the ability to learn quickly and not stand on bureaucracy, parochialism, or convention. A capacity for reinvention will be a vital survival trait.

Want even more good news? The pace of change is accelerating. Look over the past ten years since e-mail went widespread: now we have Blackberries and iPhones with word processing, cameras and GPS. Imagine what the next ten years will bring. So industries once isolated or downstream of innovative industries will have to react quicker as disruptive technologies will sweep through like wildfires.

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